Let’s say it all together \ˈprä-(ˌ)dəkt ing\ Tongue twister? Actually it’s quite simple.
For us, it’s not just about design, brand strategy or marketing as silo disciplines. Nothing exists on its own these days.
It’s a global world so we need a global vision to approach it. And for us, that process starts from the inside out. We merge the disciplines that traditionally don’t come together. Let’s be honest, we’ve all been in a place where marketing and design just don’t speak the same language-or even speak. And the result is usually a bad product camouflaged by a great marketing campaign or a great product diluted by marketing’s objectives.
Producting is about making a product so robust that it evokes the soul of the brand and speaks for itself. No need for flashy tag lines or over styled visual campaigns. Just a great solid speak-for-yourself product.