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Waterworks Heritage

Strategy / Art Direction / Print Design

    Strategy

    Waterworks’ engineering process was elevated throughout this initiative. We highlighted the materials, time-honored craftsmanship and design influences that culminate in the high-quality products built to span generations.

    Design & Art Direction

    The catalog serves two purposes: a sales tool for the trade and an inspiring piece of collateral for consumers. We wanted the photography to feel aspirational yet relatable through styling and lighting choices, while keeping product front and center. The design of the catalog has an editorial sensibility while balancing detailed product information that is important to the trade.

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