Aruliden Producting News - We would like to share with you some recent projects and let you in on some things to watch out for.
Aruliden
Aruliden Producting News
Lacoste at Coachella
Lacoste at Coachella Lacoste came to us to design a mobile retail shop for their LACOSTE L!VE brand. So we did. And created an experience for the road with an innovative mobile shop that augmented the store experience. Going beyond the standard pop-up solution, the Lacoste Mobile Shop is built from a repurposed shipping container, allowing for maximized reusability, mobility and efficiency. 

Building on the brand's iconic Pique Polo, the Mobile Shop includes an interactive polo bar, cotton candy and custom alligator ride engaging audiences on all levels. After being unveiled at the Coachella Music Festival, the Lacoste Mobile Shop will next take residence this summer at the LACOSTE L!VE Williamsburg Park Music Festival.
Lacoste at Coachella
HitMit From brand strategy, naming and visual identity, we brought Brodmann Blades' clever paddle invention to life. Perfect inside or out, to introduce a whole new game of volley. Hit Mit is available at J. Crew stores and specialty stores now.

To buy now visit jcrew.com.
Glasscape
Glasscape Just in time for spring – a new take on our inspired home object. Glasscape's textured interior, crafted of hand blown glass, makes the perfect environment for plants to pets alike.

Available for purchase in specialty stores worldwide and online.
New Partnership Rethinking School Basics
New Partnership Rethinking School Basics
Officially announcing our partnership with The Wheat Group to bring you more goods for those After Hours Athletes.
More to come.
Last year we introduced Tools at Schools – an initiative to inject the design process into education by guiding 14 year olds to redesign their classroom furniture. This year, we brought the design thinking process to the faculty at The School at Columbia University to rethink topics inherent to the education experience – Homework, Recess, Grading, Discipline and Lunch. The year-long workshop concludes with a 3-week exhibit showcasing their insigthts and solutions. Now on view at The School through May 10th.
Chicago Idea Week Join us this October at Chicago Ideas Week where Rinat Aruh will be speaking on Design That Moves You.
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