Liz questions everything. To her delight, she found a career that indulged her curiosity and let her question things all day, every day.
Liz's training in Industrial Design and experience strategically developing successful brands, informs her dual-minded focus, and ability to create innovative solutions that delight customers and help companies achieve their business goals. Before joining aruliden, she held positions with the Rockwell Group, Unilever, Estee Lauder, Skip Hop and most recently Spring Design Partners, where she provided C-suite client partners the strategic leadership necessary to create transformative brand and consumer experiences.
Naturally entrepreneurial and idea-driven, Liz has also rolled up her sleeves to advise several startups, counseling ideas for new products and markets. Liz brings with her a diverse wealth of skills and knowledge across a variety of categories.