aruliden

All Works

BMW

Born Electric

Brands need new ways to communicate their values and allow users to experience their products in different ways. Together with Kill Screen, we designed and developed a BMWi game to set a new benchmark in the industry by utilizing innovative design and captivating gameplay, ultimately creating greater fans. 

Meet “Born Electric”, the game. Much like the BMWi, Born Electric allows you to re-envision your environment as a place of exploration and light. The world around you changes as you play, collect, and compete to bring energy back to The City. Each decision leads you to a different path, but invites you back to dig further and make The City completely “Born Electric.”

SERVICES PROVIDED

Graphic Design, UX/UI, Game Design

All Works