aruliden

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Kiehl's

A New Look for an Old Favorite

How do we enhance an iconic element of an established brand? We worked with Kiehl’s to give their celebrated fragrance bottles a new look & life for the introduction of the brand’s globally inspired Aromatic Blend Fragrances. Building on the brand’s apothecary roots, we created a single glass bottle to serve as the vessel for the entire fragrance system. To reveal the premium ingredients within, the bottle incorporates a sophisticated embossed exterior in place of a label, while being paired with a complementary POS display articulating the holistic Aromatic Blends story. Discover your perfect blend at Kiehl’s stores and Saks locations everywhere.

SERVICES PROVIDED

Primary Bottle Design, Secondary Box Packaging, Point of Sale Display

PRESS

WWD, April 2012

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