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Men's Shop-In-Shop at Macy's

Lacoste, Lifestyle. We celebrated Lacoste’s 80th anniversary by designing their men’s shop-in-shop at Macy’s Herald Square. In collaboration with the Lacoste Design team and SPS, we infused the brand’s iconic heritage of tennis throughout 2,600 square foot space; curating the largest Lacoste men’s shop-in-shop to date.

Our “Tennis Ball Pompidou” design was inspired by architectural elements of the Centre Georges Pompidou in France. Our redesign infused signature elements including a track of green tubing transporting tennis balls along the perimeter of the shop. The redesign also featured two large columns covered with vintage tennis racquets and wooden cutouts of the Lacoste crocodile. All in all generating a uniquely Lacoste experience.


Industrial Design, Environments, Retail Experience, In-Store Experience

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