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Marymount

Cultivating the Leaders of Tomorrow

Aruliden loves shaking things up. In our partnership with Marymount School of New York, we got to create a new identity that would reflect the school's boldness and true spirit of ingenuity. Our starting point was digital and physical touch points that did not visualize their dynamic academic rigor or heritage in innovation, so we established a set of design filters that would reflect the essence of Marymount’s heritage. We focused on changing the conversation around Marymount: from a school known for community to a visionary powerhouse known for empowering bold change agents and fearless leaders. Crafting not only the visual language, we also developed a copy platform that elevates the brand through a unified message.

Check out the redesigned website: marymountnyc.org

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