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Oscar de la Renta

From This Day Forward...

In collaboration with Oscar de la Renta, aruliden introduces Something Blue – aruliden’s most recent packaging design for the fashion house. Taking inspiration from Oscar de la Renta’s desire to make a woman’s dreams come true and feel her most beautiful, the bottle captures life’s most magical moments. The feminine and romantic bottle sits naturally in one’s hand and has a removable ring engraved with the designer’s signature logo. Capturing the touch of blue, the Larimar inspired cap reflects Oscar de la Renta’s adoration for the rare blue stone found only in his native Dominican Republic, bringing love and good luck to the wearer.


Primary Bottle Design, Secondary Box Packaging


ELLE Netherlands, January 2013
InStyle, January 2013
Lucky, January 2013
WWD, January 2013


American Packaging Design Award, 2014

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