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PANTENE

Creating History for one of
the World’s Most Celebrated
Hair Care Brands

With each season, Pantene offers hair care solutions that are relevant to women’s changing needs. We worked with Pantene to develop a new bottle design for their Japan Summer shampoos and conditioners that protect against water damage.

 Creating a visual brand language that would stand out on shelf yet celebrate the core equity of the brand,  our team took a bold, stylized approach to the design of this limited edition packaging. 

The design communicates every aspect of the product benefits and brand to the consumer: Strong, healthy, moisturized hair, protected from the damage of summer.

The result: A historic sell out, and a historic moment for one of the most celebrated hair care brands in the world.

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