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PANASONIC, FUTURE OF TV. Working with Panasonic Japan on a holistic brand and product strategy is ultimately about creating tools that not only deliver in the modern marketplace, but also embrace the history and philosophy of one of the world’s most established electronics companies. Through our process of producting we’ve celebrated this legacy and shaped everything from the future of the flat screen TV, to conceiving new platforms for their given technologies.
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PANASONIC, FUTURE OF TV. We started from scratch, using research in a non-traditional form to find out what the American consumer really wants. By creating a design strategy that brought together modern needs and Panasonic’s rich brand legacy, we were able to offer a direction that unified a global company and addressed current needs in the marketplace.
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PANASONIC, FUTURE OF TV. Building on the design strategy we developed for Panasonic, we fleshed out a number of design solutions for the future of the flat screen TV. We also created opportunities for engaging marketing platforms that ultimately brought to life the strategy and offered a tangible example of how to develop the direction.
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