aruliden

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Puma

Leave Your Mark

When did sports become so serious? When did being an athlete require you to sacrifice your life? Shouldn’t playing a sport actually involve playing? Let’s bring back the social aspects of sports.

Capturing joyful, active moments of life, for a different kind of athlete: The After Hours Athlete. Introducing the CHALK ping-pong table, designed by aruliden for PUMA. Redefining the ping-pong table for that after hours athlete. Made by hand, the chalk table incorporates ash wood legs and a ceramic chalk surface – bringing a whole new spin to the game.

SERVICES PROVIDED

Industrial Design, Strategy, Production Assistance

PRESS

Vogue.com, December 2010
San Francisco Chronicle, December 2010
New York Times, June 2010
Playboy Slovenia, September 2010
Details.com, December 2010

AWARDS

IDEA Bronze 2011

EXHIBITS

WIRED Store Pop-up

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