aruliden

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Puma

Play Games. Create Culture.

PT3 (Puma Table Tennis Tournament) was based on a simple idea: to bring a community together for the sheer passion of table tennis, more affectionately known as ping-pong. But the beloved sport with a loyal fan club had no accessories. So we designed and developed the ultramagnetic paddle and ball case for PUMA, an elegant solution to protecting your core ping-pong equipment. No zippers, no buttons, no hard to close mechanisms. Simply magnets.

SERVICES PROVIDED

Industrial Design, Strategy

PRESS

BusinessWeek, July 2008
Fader.com, April 2007
Core77, May 2007

AWARDS

Pentawards, Silver, 2009
IDEA / Business Week, Bronze, 2008
I.D. Annual Design Competition, Best in Category, 2008

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