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Sean John

Provoke. Personality. Product.

Designing a fragrance package for one of the most provoking personalities meant that the package had to evoke an identity just as strong. The two-part fragrance allowed for a case to hold those sentimental possessions: cufflinks, tie clip or even just a note, long after the fragrance was enjoyed. In collaboration with the Estée Lauder Group, the design proved to be one of the most successful men’s fragrances launched to date.


Primary Bottle Design, Secondary Box Packaging

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