aruliden

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Zarepa

An Arepa Revolution

Zarepa is a Venezuelan Arepa restaurant created to disrupt the american fast casual marketplace. We held a series of focus groups to introduce the arepa to New York residents and gained insight into how the concept can become a succesful brand in the crowded fast casual space. The ingredient story was an important insight we gained from the focus group. Through repetition and desconstructing the dish, the photography style celebrates the arepa in an unexpected way. Color blocking, bold graphics and patterns that showcase the iconic shape of the arepa, capture the spirit of Latin American in a playful yet polished way. It’s fresh, energizing, and fun - It’s an Arepa Revolution.

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