MD² —Unlocking the full potential of expert care
MD² was the first to deliver concierge medicine at-scale in the US. On the verge of major investment and growth, the brand needed a future-forward vision to guide and differentiate expansion efforts. We helped MD² identify the story at the heart of their offering—a story about what expert care can bring to your life—and brought that story to life across a 360º brand experience from graphics to interiors, tactile materials to digital design.
When your doctor has the time and resources to focus on you, your experience of care is improved exponentially.
We helped MD² weave the story of their name into a strategic vision and design system that’s all about potential: from an easily-implementable grid system built around exponential squares, to a photography style capturing expertise and optimism, to branded leather goods and office materials. Our partnership has set the stage for MD²’s ambitious 2025 growth strategy.
