We’re creators— who think like founders.

Aruliden is a global design agency born in 2006. We are a collection of people who care deeply about the work we do and the impact it will make on our culture through responsible design.

We are creative and pragmatic.
We listen, and we challenge.
We work with people and brands that inspire us.

Aruliden is a global design agency born in 2006. We are a collection of people who care deeply about the work we do and the impact it will make on our culture through responsible design.

We are creative and pragmatic.
We listen, and we challenge.
We work with people and brands that inspire us.

Leadership

Rinat Aruh

Johan Liden

Marc Woollard

Cynthia Davies

Spencer Bagley

Michael Greenblatt

Kris Woolery

Brett Tom

Dan Snyder

Gillian Haro

Rogerio Lionzo

Clients

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Design for Good

We believe that purpose and profit can coexist, and harnessing the power of design, rethinking categories, and utilizing creative problem solving can make a remarkable difference and support those in need. 

Our series of ongoing partnerships with educational institutions, charitable initiatives, companies, brands, and mentorship programs are forged to affect positive change in the world.

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The Red Hook Initiative, is a community-based nonprofit believing that the power to create change comes from within. Our creative leadership participates in a rolling mentorship program, advising members to help them define and achieve their goals.

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The International Rescue Committee (IRC) responds to the world's worst humanitarian crises and helps people to survive and rebuild their lives. We provide pro-bono creative services to help launch their members' businesses into the world.

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Tools at Schools is an initiative designed to integrate design thinking into early education. Aruliden’s design team played an advisory role to the students, guiding them to discover design-led solutions to envision products for the classroom of the future.

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The Diversity in Design (DID) Collaborative, is a group of companies coming together to foster systemic change in increasing diversity in design across disciplines. As a member of the DID Collaborative we will illuminate design career paths for underrepresented high school and college-aged students and create bridges to eventual employment opportunities.

Capabilities
Capabilities
Strategy
Design Research
Market & Consumer Insights
Brand Strategy
Experience Strategy
Front End Innovation
Brand Design
Brand Identity
Art Direction
Communications
Digital Experience
Print & Packaging
Film & Motion
Industrial Design
Product Design & Experience
Product Development
Product Strategy & Ecosystem
Packaging Innovation
Sustainable Design
Environmental Design
CMF Strategy