Aruliden is a design studio that creates brands, products, and experiences by immersing in stories. Stories—from people, culture, places, and industries—inspire everything we do.
Our multi-disciplinary teams craft holistic brand experiences. We define a strategic foundation and express it through brand worlds and physical products. We then create the campaigns, digital experiences, and environments that bring them to market.
Our Practices
The foundational story that all design and brand decisions are rooted in. By bridging insights from research, culture and design, we create a compelling basis that inspires every touch-point.
Learn MoreBrand worlds that feel immersive. We create identity systems that bring a story to life—with the power to shape emotions, decisions, moments, and experiences.
Learn MoreWe Support Businesses That Are...
Defining a New Brand's DNA
Supporting post-funding pre-launch teams with everything from narratives and logos, to digital and physical products ready for production.
Entering a Fresh Stage of Growth
Guiding teams as they enter new categories, engage new audiences, premiumize, democratize, and everything in between.
Connecting Digital and Physical
Designing innovative hardware, elevated packaging, sites, apps, interactive, and more.
Adapting Visions for the Future
Repositioning, rebranding, relaunching, and reinvigorating existing brands and products for their next era of impact.
Our Clients
Movado
Cécred
Verizon
Compass
Whoop
Supergoop!
Marc Jacobs
Vitruvi
Simkhai
NYC&Co
Bulgari
Unilever
Netflix
MoMA
Level
Blue Nile
USTA Coaching
Cloudy Bay
Simon Pearce
MD²
Merit
Mienne
Presidio National Park
Seed
Arcana
PetPlate
Backdrop
Fi
Amazon
Glossier
AG1
Pocket AI
Hera
Shea Moisture
Pat McGrath Labs
Heidrick
Marriot
Chicago Symphony
Away
Avaline
Forbes
YSE
Kylie Cosmetics
Zero
Open Roles
Mid-Level Brand Designer
We’re looking for a brand designer with 3+ years of experience. This is a hybrid position based in our NYC office.
Sr. Director, Strategy
We’re looking for a strategy leader with 12+ years of experience. This is a hybrid position based in our NYC office.
Extended Capabilities
As part of Material, Aruliden can seamlessly deploy high-impact qualitative, quantitative, and social analytics research, to engage with relevant audiences and ensure that creative decisions are grounded in meaningful, real-time insight.