WHOOP is a game-changing fitness analytics band and software that’s unleashing the potential of wellness-minded individuals from hobbyists to professional athletes. It’s powerful ability to collect and synthesize massive amounts of data makes it a truly unique product and one that was incredibly exciting to work on.
We collaborated with the WHOOP team from the brand’s inception on everything from strategy and visual identity to hardware and packaging design. Because WHOOP’s power comes from being worn, our focus was centered on making a brand and products that people could live with all day everyday.
We created soft, easily interchangeable fabric straps that are designed to be as comfortable as they are customizable and worked hard to find solutions for extended battery life. We also created an identity and visual system that expresses the technical expertise and the energy of WHOOP’s brand ethos. The result is an elegantly simple expression of WHOOP’s mission to unlock its customers potential.