With their iconic makeup sponge, Beautyblender revolutionized how foundation gets applied. Next we helped Beautyblender rethink foundation itself, with an industry-first package that’s built for blending.
The profile of Beautyblender’s sponge provided inspiration for an ownable form language that extends across primary and secondary cosmetic packaging. Our custom design for the Bounce bottle features a prominent front palette in the shape of the sponge; its goof-proof locking system means no spills. Beautyblender’s indispensable cosmetic staple has finally met its match.