Brand Identity / Packaging / Art Direction

    Brand Identity

    We were tasked to create a brand that reflects its Chinese heritage in a modern and relevant way. We developed a distinct color palette of deep purples to provide dimension and represent Elix’s rich heritage. Glysa, a contemporary san-serif typeface designed by Victor Bartis in 2019, was chosen for headers and top level brand messaging. We also designed the Elix Seal to capture the holistic ethos of combining Chinese medicine and clinical research.