We worked with co-founders Lulu Ge and Dr. Nicole Glathe to develop the first menstrual wellness brand that delivers personalized herbal treatments for hormonal health. Debuting with Cycle Balance – a natural formulated blend that eases symptoms – Elix is on a mission to democratize access to science-backed holistic remedies so women can feel and do their best every day of the month.
We were tasked to create a brand that reflects its Chinese heritage in a modern and relevant way. We developed a distinct color palette of deep purples to provide dimension and represent Elix’s rich heritage. Glysa, a contemporary san-serif typeface designed by Victor Bartis in 2019, was chosen for headers and top level brand messaging. We also designed the Elix Seal to capture the holistic ethos of combining Chinese medicine and clinical research.