Hugo Boss

Strategy / Product / Packaging / Retail

For Him

The Scent evokes a raw feeling of seduction while being contained by an air of confidence. The warmth of the fragrance itself gives subtle cues to desire, while a strong linear frame exudes balance and masculinity.

For Her

Inspired by the art of seduction, HUGO Boss, “The Scent for Her” exudes sensuality and confidence. Faceted, sophisticated and feminine, the flacon is capped with a jewel-like twist on the iconic BOSS cufflink.


Drive brand visibility through the design of in-store elements that elevate the new fragrance pillar for Him and Her.