Built from a re-purposed shipping container, the Lacoste pop-up takes brand cues and celebrates them through unexpected design execution, like oversized pegboard walls housing clear tubes to showcase the brand’s iconic polos. Magnets allow graphics and visuals to be swapped out as the brand evolves down the line.
Lacoste LIVE popped up at Coachella Music Festival in California, allowing music lovers to experience the brand with interactive listening stations, a polo bar and cotton candy that color coordinated with Lacoste’s classic L.12.12 polos.
