We took retail on the road and captured the spirit of the Lacoste LIVE brand through an untraditional retail experience. Lacoste’s dynamic and energetic sub-brand, Lacoste LIVE evokes a spirit that challenges the traditional retail experience. Partnering with the Lacoste team and SG Blocks, we conceived a mobile retail solution, built from a repurposed shipping container, that takes the LIVE experience out of the stores and on the road to our favorite outdoor spaces.
Built from a re-purposed shipping container, the Lacoste pop-up takes brand cues and celebrates them through unexpected design execution, like oversized pegboard walls housing clear tubes to showcase the brand’s iconic polos. Magnets allow graphics and visuals to be swapped out as the brand evolves down the line.