When we were offered the chance to collaborate with the Museum of Modern Art Design Store on a range of new products, first we defined what makes a MoMA product a MoMA product. It turns out a whimsical personality paired with a solid practical rationale captures the best of what the Museum offered. “Aruliden understood our brand ethos from the very beginning,” said Gabrielle Zola, Manager of Business Development & Wholesale, Retail at The Museum of Modern Art. “Their clever designs all serve a fundamental purpose while remaining innovative, witty, and highly functional.”
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