Aruliden x MoMA

Industrial Design

When we were offered the chance to collaborate with the Museum of Modern Art Design Store on a range of new products, first we defined what makes a MoMA product a MoMA product. It turns out a whimsical personality paired with a solid practical rationale captures the best of what the Museum offered. “Aruliden understood our brand ethos from the very beginning,” said Gabrielle Zola, Manager of Business Development & Wholesale, Retail at The Museum of Modern Art. “Their clever designs all serve a fundamental purpose while remaining innovative, witty, and highly functional.”

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Blend Watch

The Blend Watch tells time with a mesmerizing mix of color play and theory. As the translucent, brightly-colored discs revolve, clear hour and minute windows reveal the time in contrasting colors. By design, this everyday object gets a playful spin, transforming small moments.

Graphite Towers

Designed in homage to iconic New York City buildings, the Graphite Towers are functional desktop decor. Precisely carved from graphite, these collectibles offer an alluring array of line widths and combinations when used for drawing.

Lily Pad Coasters

Designed to be combined, these coasters invite play with light, shadow, shape and color, for creative cocktail hours. Build mini sculptures or overlap and combine the Lily Pads to create new shades.

Dip Ice Cream Scoop

The Dip Ice Cream Scoop is perhaps the most suggestive ice cream scoop ever created. Its tapered shape allows for easy handling while the cast aluminum alloy body doesn’t conduct cold, making it supremely comfortable to use.

Process

Aruliden designed these MoMA products through a rigorous process of sketching, modeling and prototyping. All proceeds go toward the Museum of Modern Art, so we’re proud of our contribution to keeping an iconic institution thriving for everyone to enjoy and learn from.