In our first collaboration with the iconic makeup brand NARS, we were asked to cast a digital-first on-brand lens to help launch the limited edition run of their international best-seller, the Orgasm collection.
Photography: Raymond Meier
Makeup: James Kaliadros
Producer: Rachel Cusack
Having already amassed a cult following of over 5.6 million NARSissists, we were challenged to deliver a reinvigorated social persona for the brand that could raise awareness, generate excitement, and create greater affinity amongst modern consumers in the increasingly saturated luxury beauty market.