Nars Orgasm

Concept Creation / Art Direction / Digital Campaign

    Art Direction

    We teamed up with the illustrious photographer Raymond Meier and makeup artist James Kaliadros to create a striking visual narrative that is unmistakably and unapologetically NARS: it is provocative, sensual, sophisticated, luxurious, and decidedly edgy amongst its peers.

    Social Media Strategy

    Having already amassed a cult following of over 5.6 million NARSissists, we were challenged to deliver a reinvigorated social persona for the brand that could raise awareness, generate excitement, and create greater affinity amongst modern consumers in the increasingly saturated luxury beauty market.