Pantene Foam

Concept Creation / Art Direction / Digital Campaign

    Art Direction

    We amplified the delightful sensorial properties of Foam, and celebrated the benefit of weightless hydration. Positive, bright, light and fun through tangible textures and charming models bring the “lighter than air” quality to life.

    Social Media Strategy

    We created a mix of visual content showing product, formula, hair, how-tos, and CG animations to tell our Foam story on Instagram, Facebook, and Pinterest.

    Print Campaign

    Running in Cosmopolitan, Elle, Harper’s Bazaar and Women’s Health, the print campaign celebrates the hero product in two fun ways: gravity-defying hair, and the playful experience of using Foam conditioner.