To create a packaging experience that matched the excitement surrounding the launch of Verizon’s Wear24 LTE smartwatch, we set out to strike the perfect balance between sophisticated and approachable, with a touch of the unexpected.
The result is clean, modern approach to the premium watch box that Verizon can truly own. Stripping away anything unnecessary celebrates the honesty of the brand as well as the product. The Wear24 logotype and colorways resonate with Verizon’s recently revamped brand identity.
Watches typically display the time 10:10, prior to purchase, but we saw an opportunity to have the watch face display precisely 11:06–a subtle visual nod to Verizon’s iconic ‘check’ mark.