Waterworks continues to set the highest standards for bath fittings, fixtures and accessories. To complement the introduction of two new collections, we developed a narrative called “The New Icons”, telling the story of Waterworks’ industrial heritage, timeless design, and incomparable performance. From photoshoot production to copy to layout, this narrative came to life through a catalog that is both consumer and trade friendly.
The catalog serves two purposes: a sales tool for the trade and an inspiring piece of collateral for consumers. We wanted the photography to feel aspirational yet relatable through styling and lighting choices, while keeping product front and center. The design of the catalog has an editorial sensibility while balancing detailed product information that is important to the trade.