Whoop— Designed to unlock human performance

The Brief

WHOOP is a 24/7 digital fitness and health coach that provides actionable sleep, recovery and training insights in real-time. WHOOP came to Aruliden with advanced technology that could better track key fitness metrics to take the guesswork out of training. Since 2013 we've worked with the WHOOP founding team to package this ground-breaking technology into a streamlined wearable, worn 24/7, that's changed how people live and train.

• Services

• Brand Strategy

• Industrial Design

• Product Development

• Visual Identity

• Packaging

• Environmental

• Product Experience

WHOOP is a screenless, minimalist band that moves with you. Sweatproof, waterproof, and comfortable to wear.

WHOOP is designed to go everywhere, with performance trusted by everyone — even the best in the world.

The newest generation adds medical grade health monitoring in an even smaller package, making peace of mind more accessible than ever.

WHOOP 5.0

We set out to design the newest generation of WHOOP with a major goal in mind — establishing it as a legitimate tool in the healthcare space. Building on WHOOP’s fitness tracking prowess, we partnered with their engineers to integrate EKG, resculpt the sensors for greater accuracy, and triple the battery life, all while making the device 7% smaller.

Multi-Generational Development

Our collaboration with WHOOP spans their entire hardware evolution. Throughout several generations, we sought to improve user experience and technical performance at every chance while maintaining WHOOP’s core DNA — strengthening the product, and our partnership.

The wearable offloads all interaction to the digital app, minimizing device volume and experiential clutter.

A modular design approach unlocks instant customization and allows the sensor to be worn in many ways, not just on the wrist.

The proprietary wireless battery pack creates a seamless charging experience that allows the user to wear WHOOP 24/7 — capturing more accurate data and staying true to WHOOP’s mantra: “ALWAYS ON.”

WHOOP and its founder, Will Ahmed, wanted to explore more than steps or caloric assignment but understand how sleep and recovery can lead to optimized athletic performance. We created a design language, that brought the idea to life.

Our design choice to omit a screen with a user interface from the strap enabled the product to become something subdued, immovable, and unrecognizable as a fitness tracking device.

We worked with WHOOP’s engineers to optimize the design around internal components, while considering the curvature of the wrist and comfort of the sensor.

Our iterative approach paired with WHOOP’s endless curiosity allowed us to constantly refine, always striving for the next improvement or breakthrough.

Bands — Built for Purpose

SportFlex —
New for WHOOP 5.0, we helped develop a silicone band that is more durable and dries quicker than the standard knit band. The overt brand inspired texture incorporates airflow slots.

LeatherLuxe —
Also new for WHOOP 5.0, we designed a tapered leather band that brings a more formal, sophisticated presence to the wearable. We explored many iterations to select the perfect textile and taper profile.

A Universal, Approachable Packaging System

We helped WHOOP spearhead a new packaging system for 5.0 centered around flexibility and reuse. Simplified construction without adhesives allows the packaging to be easily recycled, while SKU specific inserts can be removed after purchase to convert the outer structure into a storage container for WHOOP accessories.

Simple, sculpted trays showcase the product upon opening.

The molded construction is straightforward and to the point, designed to securely hold its contents.

The strategically designed band accessory tray accomodates both small and large sized bands.

Inner trays can be removed to allow the shells to be used as tidy accessory storage.

Data that Informs and Unlocks Human Potential

The WHOOP experience across app and hardware enables seamless integration between physical product and digital platforms, providing its community with the opportunity to know what state their bodies are in. By harnessing an advanced data set to make better decisions, users can fine-tune their lifestyle, and improve their overall well-being, leading to a better, healthier, more informed overview of themselves. 

WHOOP uses ‘Strain’ to measure and guide an optimal amount of exertion each day based on one’s recovery and training goals.

WHOOP provides a ‘Recovery’ score each day that indicates the user’s readiness to perform, based on sleep quality and the previous day’s ‘Strain.’

WHOOP tracks sleep quality through a variety of advanced metrics aggregated into a proprietary measurement. The accuracy and depth of sleep data differentiates WHOOP from its competitors.

Visual Identity

Our work with WHOOP has spanned industrial design, brand positioning, identity design and development of the user interface. We set out to develop a compelling brand expression that would connect with athletes across every touchpoint of the consumer experience. Collaborating with Martin Oberhauser, the developer behind UI at WHOOP, we created an authoritative visual language that exuded the brand’s elite voice.

Awards

GDUSA—
American Package Design Awards

Red Dot Awards—
Product Design

Good Design Award–
Sports/Recreation

Fast Company Innovation by Design Awards–
Honoree: Best Design North America 2021

Fast Company Innovation by Design Awards–
Honoree: Most Innovative Wellness Design 2021

Fast Company Innovation by Design Awards–
Honoree: Most Innovative Sports and Recreation Design 2021

Press

Dexigner—
WHOOP: A Performance Optimization System

Fast Company—
How to Design  Wearable for LeBron James

The New York Times–
Your Batteries Are Due for Disruption

The Verge–
WHOOP’s New Fitness Tracker is Better Thanks to a Battery Breakthrough

Fast Company–
How WHOOP is Working Toward an Invisible Fitness Tracker

Wallpaper*–
Wellness Technology: New Devices for Health, Hygiene and Clean Living

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