Will Ahmed and his team of experts at WHOOP designed an advanced technology to track key fitness metrics, provide actionable insights, and take the guesswork out of training. They came to Aruliden in 2014 to define their brand and create an innovative hardware design that would appeal to elite athletes. Together, we designed the WHOOP Strap, a device that’s worn 24/7 to collect accurate and continuous physiological data to optimize performance and recovery.
Through 24/7 wear, the WHOOP system provides users with highly accurate data on sleep, strain, and recovery to allow people to unlock their peak performance. Above devices in its class, the WHOOP Strap is light, the band is breathable, and the elimination of interface allows the wearer to focus on the task at hand. Consistent wear is made easy by a 5-day battery life and modular battery pack which slides onto the Strap. This innovation eliminates the need to remove the Strap, allowing continuous data intake.