Whoop – Performance Optimization for Elite Athletes

    Data that Informs and Unlocks Human Potential

    Through 24/7 wear, the WHOOP system provides users with highly accurate data on sleep, strain, and recovery to allow people to unlock their peak performance. Above devices in its class, the WHOOP Strap is light, the band is breathable, and the elimination of interface allows the wearer to focus on the task at hand. Consistent wear is made easy by a 5-day battery life and modular battery pack which slides onto the Strap. This innovation eliminates the need to remove the Strap, allowing continuous data intake.

    A look into the design process with Aruliden Co-Founder Johan Liden and Whoop Founder Will Ahmed.