Strategy / Industrial Design / Branding / Experience / Packaging
WHOOP is a performance optimization system that is revolutionizing the way elite athletes, coaches and trainers use physiological data to make decisions.
The WHOOP system includes a wrist-worn strap that continuously measures, analyzes and reports the factors that most effect health — intensity, recovery, and sleep performance.
Every element of the brand from the colors, photography, visual assets and packaging were designed with empowerment and performance in mind.
As the product is for an active, on the go user, we created the red WHOOP puck, the base of the packaging, to serve as the carrying case for the battery packs and extra straps.