Strategy / Industrial Design / Branding / Experience / Packaging

    Industrial Design

    The WHOOP system includes a wrist-worn strap that continuously measures, analyzes and reports the factors that most effect health — intensity, recovery, and sleep performance.

    Brand Identity

    Every element of the brand from the colors, photography, visual assets and packaging were designed with empowerment and performance in mind.


    As the product is for an active, on the go user, we created the red WHOOP puck, the base of the packaging, to serve as the carrying case for the battery packs and extra straps.