Kris Woolery

Kris Woolery

Kris leads the strategy practice at Aruliden. She deeply enjoys finding ways to unlock creativity, whether it’s an approach to research, problem-solving, or working collaboratively with clients.

Her path has been unconventional. She completed an undergraduate degree in Women’s Studies at Mount Holyoke College, then continued her studies to receive a Master of Science in Community Development at UC Davis with a specialization in Ethnic and Cultural Diversity. A decade later, in an effort to make a major career shift, she completed an MBA with a concentration in brand strategy at The Johnson School at Cornell University.

The first half of Kris’s career she designed and directed experiential education programs for youth in the nonprofit sector of San Francisco Bay Area and Washington, DC. The real magic happened when Kris realized that the skills she honed working with teenagers and grant makers were impactful when used in collaboration with designers and clients. Group facilitation, co-creation, and participatory design quickly found their way into her approach to design research, strategy, innovation workshops, and client engagements.

Prior to Aruliden, Kris was a Design Strategist and UX Architect at Microsoft, Principal Brand Strategist at frog design, and Strategy Director at Hornall Anderson in Seattle, WA. She’s worked on brands across industries, including Frito-Lay, Quaker, McKesson, AMD, Wyndham Worldwide, REI, and Eloquii.