Michael believes brands have the power to shape culture. His practice merges strategic insights with creative expression to build brands that have influence. He is a multi-disciplinary designer with expertise in creative strategy, visual identity systems, digital media, and environmental design. Prior to joining Aruliden, Michael has led design teams at Redscout, Wolff Olins and 2×4 where he worked with clients including AirBnB, Prada, Miu Miu Neiman Marcus, Google, Herman Miller, Hyatt and MTV. His work has been featured in exhibitions at the Museum of Modern Art, AIGA/NY and White Columns Gallery. Michael is an active design advocate and former AIGA/NY board member. He has been adjunct faculty at Parsons School of Design, Pratt Institute and a visiting critic at Yale School of Art.