Rinat Aruh is the co-founder and CEO of Aruliden, an award-winning agency that specializes in product design, branding and creative strategy from zero to launch. Headquartered in New York, with offices in San Francisco and Amsterdam, Aruliden works with the world’s greatest visionaries to reimagine industries and create businesses that matter.
Rinat co-founded Aruliden with Johan Liden in 2006. Under her leadership, Aruliden has grown significantly and now designs, develops and produces brand creative and products for a diverse range of sectors including technology, wellness, and consumer goods. Rinat counsels Fortune 100 companies and startups including Google, BULGARI, Whoop, Supergoop! and Backdrop, among others. Under her stewardship, Aruliden has produced award-winning work that informs the brands of tomorrow and creates products that are proven to change how people live, work, and play.
Rinat’s mission and passion are rooted in design – specifically, introducing design thinking into early education as a methodology for creative problem solving. Rinat brought this vision to life by working with schools across the country teaching and exposing kids to understand the value of design as a problem-solving tool in our everyday world. Rinat’s passion for design education has also led her to teach brand, product and experience as part of SVA’s prestigious MFA program. In addition to education, Rinat and Aruliden are passionate about elevating minority founders by offering pro-bono design services to help accelerate the growth of their brands.
Rinat brings a unique perspective with her global experience of people, culture, design and business strategy. She has been recognized by Fast Company and Graphic Design US as one of the most creative people in business. Her agency’s work has received accolades from IDEA, Red Dot Design Award, ICFF and Good Design Awards, among others. Rinat has been invited to speak at notable platforms including TEDxNYED, IDSA International Conferences, and the National Association of Independent Schools conference.
Before founding Aruliden, Rinat served in executive marketing roles at the GAP, and BMW MINI. A graduate of Boston University’s Ouestrom School of Business, Rinat lives in New York City with her family.