Avaline— Raising the Glass to a Cleaner Pour

The Brief

Wine with nothing to hide: The founders of Avaline came to us with a mission to champion a new standard in wine drinking, by bringing clean, naturally-produced wine to consumers everywhere. We were tasked with defining and articulating the core positioning and developing the visual identity and brand experience.

  • Services

  • Brand Strategy

  • Art Direction

  • Visual Identity

  • Packaging

The Avaline logotype and graphic language is the most essential expression of the brand. It has been carefully crafted with a clean, simple yet elevated tone. The graphic language paired with the simplicity of the label, clearly calls out the ingredients, process and simplicity in a systematic way across the different wine varietals. 

The Feelist—
Tuned In, For Life