Backdrop—
A New Way to Paint
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The Brief

Buying paint is a painful, time-consuming experience. Direct to Consumer (DTC) brand Backdrop came to us with the mission to transform the whole process. With a name and a vision, the goal was to merge home design and tech to create a purchasing experience for modern consumers. We brought this brand strategy to life; from the logo to the paint can to photography style.

  • Services

  • Brand Strategy

  • Product Naming

  • Visual Identity

  • Digital Experience

  • Product Design

  • Packaging

  • Campaign

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Backdrop wanted to be transparent, easy-to-use, and empowering. So, we designed a visual identity that celebrates the fun and personal process of making your home reflect you. Our graphic and industrial designers worked side-by-side to apply the new identity to Backdrop’s painting tools and packaging, and ensure the brand’s in real life experiences measured up to its digital expression.

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Bringing realness to interacting with paint
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The Supplies

Every part of the process was considered. Even the standard paint can was redesigned with shipping and shelf-worthy storage in mind.

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Campaign Imagery

Friends and family were captured in the process of painting. The campaign photography celebrates the brand’s visceral, DIY aesthetics and highlights people enjoying their “no cookie cutter” interior.

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The Feelist—
Tuned In, For Life
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