Bad Habit — Skincare that’s good to your skin, even when you’re not
We worked with the FORMA team to create the strategy and design to demonstrate a conversational, upfront, and accepting take on self-care, for a brand that embraces our bad habits.
GoodSans’ geometric letterforms clearly deliver the principles of self-acceptance, forgiveness, and fun—next to a conversational tone that’s irreverent and colloquial. Product names and romance copy were inspired by the way the brand’s target demographic talks and texts. As a result of this approach, our creative direction was also messaging forward, with the use of a bold sans serif logotype, and strikethrough formatting to support the brand’s core messages of forgiving, and erasing error.