Beautyblender, who revolutionized foundation application with their iconic makeup sponge, came to Aruliden to help them rethink foundation itself. Founder Rea Ann Silva wanted to extend the brand equity into a cosmetic line, rooted in foundation and the perfect blend. In order to do that, Aruliden worked with the client team to define the audience and develop design personas. The result of the partnership was a brand strategy for Bounce and an industry-first package built for blending.
Goof-proof locking system to prevent spills
Our custom design for the Bounce bottle features a prominent front palette in the shape of the sponge.
Built for Blending
The iconic profile of Beautyblender’s sponge provided inspiration for an ownable form language that extends across primary and secondary packaging.
We Put Beautyblender’s New Bounce Liquid Foundation To The Test
BeautyBlender’s Foundation Has An Innovative Design