Beautyblender— Creating the Perfect Match

Beautyblender— Beautyblender—
The Brief

Beautyblender, who revolutionized foundation application with their iconic makeup sponge, came to Aruliden to help them rethink foundation itself. Founder Rea Ann Silva wanted to extend the brand equity into a cosmetic line, rooted in foundation and the perfect blend. In order to do that, Aruliden worked with the client team to define the audience and develop design personas. The result of the partnership was a brand strategy for Bounce and an industry-first package built for blending.

  • Services

  • Strategic Insights

  • Product Positioning

  • Art Direction

  • Visual Identity Refresh

  • Product Design

  • Packaging

1 of 2

Goof-proof locking system to prevent spills

2 of 2
Beautyblender—

Our custom design for the Bounce bottle features a prominent front palette in the shape of the sponge.

Built for Blending

Beautyblender—
Beautyblender—

Taking Inspiration from the Original

Beautyblender—
Beautyblender—

The iconic profile of Beautyblender’s sponge provided inspiration for an ownable form language that extends across primary and secondary packaging.

Beautyblender—
Beautyblender—
Awards

Dieline—
Third Place

Good Design

CEW—
Finalist

Trova—
Smart Storage for Open Minds