Compass— From Sign to Signal, A New Icon for Real Estate

The Brief

Compass, a technology company reinventing the real estate experience, came to Aruliden to reimagine real estate signage. The result was a battery powered portal into a home. It is a recognizable beacon from afar and delivers a distinctive brand experience for Compass agents and clients.

  • Services

  • Industrial Design

  • Product Strategy

  • Product Development

  • CMF Strategy

  • Production Oversight

A central design challenge was to incorporate tech in a way that can provide useful data, for the potential buyers and Compass, in a solution that is super modular for the needs of realtors and specific locations. Infusing signage with valuable technology expands their understanding of user behavior and provides actionable data.

      1. The QR code becomes the key to seeing inside a home, no need for downloading an app. It uses the phone’s camera to take you there.

QR Code

The modular system includes a light ring, configurable printed sign, tech module, and various mounting solutions.
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