Fi — A new breed of dog collars
Fi’s feature-packed smart collars and activity monitors provide peace of mind to dog owners through data. Fi’s founders came to us to reimagine their flagship product, making it smaller, more durable and stylish for dogs of all sizes.
We reconsidered the device from the ground up through a design-led innovation process. With a sleek form factor that augments its technological sophistication, Fi Series 3 is the most compact and advanced collar to date, and integrates seamlessly with the Fi app and digital platform.
Smaller and Smarter
Product Design
Proprietary Design Solutions
The new collar is significantly lighter and smaller, allowing Fi to reach the sizable market of small breed owners.
The redesigned endlink system makes it easy for owners swap out styles, colors and sizes with a simple slide and lock. Owners can choose from Fi’s own styles or buy from 3rd parties who design specifically for Fi systems.
Inside the home, Fi charges via a new wireless charging dock and connects to home networks and Bluetooth. Outside, GPS and 4G are both used for tracking.
Embedded GPS and LTE
Process
