Fi — A new breed of dog collars

The Brief

Fi’s feature-packed smart collars and activity monitors provide peace of mind to dog owners through data. Fi’s founders came to us to reimagine their flagship product, making it smaller, more durable and stylish for dogs of all sizes.

  • Services

  • Product Design

  • Packaging

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“The challenges we brought to Aruliden were remarkable. They don’t only make it pretty – they really get into the weeds of how to imagine simple, elegant systems to solve for real world challenges.” — Jonathan Bensamoun, Founder and CEO
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We reconsidered the device from the ground up through a design-led innovation process. With a sleek form factor that augments its technological sophistication, Fi Series 3 is the most compact and advanced collar to date, and integrates seamlessly with the Fi app and digital platform.

Smaller and Smarter

Product Design

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Proprietary Design Solutions

The new collar is significantly lighter and smaller, allowing Fi to reach the sizable market of small breed owners.

The redesigned endlink system makes it easy for owners swap out styles, colors and sizes with a simple slide and lock. Owners can choose from Fi’s own styles or buy from 3rd parties who design specifically for Fi systems.

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Inside the home, Fi charges via a new wireless charging dock and connects to home networks and Bluetooth. Outside, GPS and 4G are both used for tracking.

Embedded GPS and LTE

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Process

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We generated a range of ideas to land on clean and elegant solutions that safely contain Fi's proprietary technology while maintaining a thoughtful reduction in weight and materials.

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