Glossier Play— Makeup That Moves With You

The Brief

Working with the Glossier team, we defined Glossier Play’s brand mission and values, clearly differentiating its positioning from its beloved core brand while engaging a new makeup-first consumer. Through a series of pre-launch activations, including out-of-home advertising, messaging and animations, we built a portal from Glossier to Glossier Play — a brand of dialed-up beauty extras that move with you.

  • Services

  • Campaign Strategy

  • Campaign Design

  • Art Direction

  • Motion Design

All In NYC—
A Revitalization Campaign for the City We Love
Hero Image