MoMA Design Store— The Joy of Design in Everyday Objects

The Brief

When we were offered the chance to collaborate with the Museum of Modern Art Design store on a range of new products, we started by asking "what makes a MoMA product a MoMA product?" A whimsical personality paired with solid practical rationale is the essence of what the Museum offered. The result was a line of products that are highly functional with a sense of wit and ingenuity.

  • Services

  • Industrial Design

  • Product Strategy

  • Product Development

  • CMF Strategy

  • Production Oversight

Dip Ice Cream Scoop

The Dip Ice Cream Scoop is perhaps the most suggestive ice cream scoop ever created. Its tapered shape allows for easy handling while the cast aluminum alloy body doesn’t conduct cold, making it supremely comfortable to use.

Blend Watch

The Blend Watch tells time with a mesmerizing mix of color play and theory. As the translucent, brightly-colored discs revolve, clear hour and minute windows reveal the time in contrasting colors. By design, this everyday object gets a playful spin, transforming small moments.

Graphite Towers

Designed in homage to iconic New York City buildings, the Graphite Towers are functional desktop decor. Precisely carved from graphite, these collectibles offer an alluring array of line widths and combinations when used for drawing.

Lily Pad Coasters

Designed to be combined, these coasters invite play with light, shadow, shape and color, for creative cocktail hours. Build mini sculptures or overlap and combine the Lily Pads to create new shades.

Google Jamboard—
Creativity that Goes Places
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