In close partnership with Marc Jacobs and Coty, Aruliden was tasked to create a design as unique as the generation it represents. Over the course of two years, Aruliden collaborated closely with Marc Jacobs to bring his vision to life, on every detail of the PERFECT fragrance bottle, retail and overall experience.
The Perfect Marc Jacobs bottle is crafted with a blend of elegant and unexpected elements. Each charm injects a touch of Marc Jacob’s irreverent style into the design. At the top, a crystal-cut cap is crowned with an eclectic and multicolored collection of mis-matched charms. The weighted glass base is inspired by the grace and style of a classic parfum, with domed shoulders and a gilded collar.
BTS photography by David Haeuser and Donavon Smallwood
Creative direction & styling by Katie Grand