Presidio— A pocket guide to a National Park
The Presidio, a national park site at San Francisco’s Golden Gate, is one of America’s most unique national park sites – a place where people visit, live and work. The park’s self-sustaining business model fuels its mission to make the Presidio a place where people and nature thrive. We partnered with the Presidio Trust to create an immersive digital experience that inspires people from across the community to visit the park, support its businesses, and connect with its history and future vision.
To explore the park’s extensive offerings, visitors need guidance. We implemented a new site architecture and user-friendly navigation to empower intuitive discovery, along with refreshed content and SEO strategies. We integrated interactive maps to highlight points of interest as well.
We also wanted the Presidio site to support visitors’ wayfinding needs outside the park, so we surfaced transportation methods, shuttle services, free public busses, and parking options on the site to streamline park access.
Maps and Way finding
To welcome people from different communities and cultures, the new site’s experience was designed to be inclusive, accessible, and easy to use.
Users can find and engage with relevant content, discover accessible amenities, and spot attractions with ease using a tag and filtering system. Language options were incorporated to accommodate a range of visitors, and the site’s design and content adheres to strict AA WCAG standards.
Accessibility and Inclusion
Our approach to design was capturing the park’s natural essence while elevating visitors’ multi-dimensional experience.
Our design system was inspired by the views, landmark colors, and textures of the park. We created a new set of illustrations to capture the different facets of the Presidio and reflect its grassroots feel.
Comprised of 28 unique modules, each built with thoughtful functionality, our modular design system allows the site to adapt to the park’s continual evolution.
Outcomes
By immersing users in the park’s stories and providing the tools they need to plan their visits, we successfully bridged the gap between the virtual and real-world experiences.
Our collaborative and research-driven approach ensured that the new website met the needs of modern visitors while preserving the essence of the Presidio’s natural and historical significance.