QUAY— all eyes on you
We partnered with Quay, an affordable, on-the-pulse fashion eyewear brand to refine their brand positioning, re-imagine their visual identity and create a breakthrough brand campaign for launch in Spring 2022. We had the unique opportunity to break free from the monotony of eyewear, to inject the attitude of sunnies into the optical category and to turn a traditionally need-based purchase into a want, all while embracing the playful glamor of the Quay brand.
As Quay evolves as a brand, we needed to simplify in order to amplify. We created a bold, streamlined visual and verbal identity representative of our new larger than life brand positioning, Quay is here to Turn You On. Our refined logo and enlarged and cropped Q mark adds energy and attitude into a minimal design system. An iconic brand color, Quay Lime highlights and amplifies both the consumer and the product, transforming and turning up how you look and feel.
Capturing the premium quality of the product, we created hyper-realistic renders to dial up detailing and finishing. Playing with perspective and angle variation enhances the frames and transforms every pair of Quay glasses into craveable eye candy.
Living across digital, social, and connected TV platforms, the relaunch campaign exudes big deal energy. With every wear we put that turned up confidence on display, and transform the city streets into a hyped up celebration of you.