Seed — Revolutionizing the experience of caring for vaginal health
Seed has evolved probiotics to go beyond the gut and serve whole body health. With its latest innovation, Seed sought to address a significant gap in women's health—an area often marked by distressing, complex struggles and ineffective products. The result is VS-01™, the company’s first innovation targeting the vaginal microbiome.
Seed partnered with Aruliden to thoughtfully craft the user experience of its vaginal synbiotic, through a packaging system that brings clarity and empowerment to an often-fraught – yet essential – area of women’s health.
VS-01™ is a two-part system designed to maximize efficacy with minimal impact on one’s day-to-day life. The product’s scientifically validated protocol requires consistent adherence to a precise schedule, for best results. The suppository format, which allows the formulation to interact directly with the vaginal wall, could also be intimidating to some users.
A Clear System
The result is a thoughtfully designed packaging system to consider and overcome these pain points. Through the use of color, simple graphics, and strategic placement of copy, they created an experience that seamlessly integrates ease of use with the necessary consistency for optimal results. This packaging system not only simplifies the user experience but also upholds Seed’s commitment to quality and care.
