Supergoop!— The sunny side of SPF
Supergoop! has built a brand that demonstrates trust, fun, and new rituals for everyday clean sunscreen. Aruliden was asked to rethink the overall brand and packaging architecture to emphasize the brand’s mantra to "Live Bright! Every. Single. Day." We provided a scalable visual strategy that brings clarity to the product portfolio, while staying true to the spirit of Supergoop! masterbrand.
Brand Architecture
A sunny pop of Supergoop! yellow on each product line and the tagline “Every. Single. Day.” unifies the packaging system, while creating distinction for different verticals.
Sunny Screen
Easy and gentle SPF for babies & toddlers
Bright-Eyed
Eye cream with SPF 40 that illuminates and protects the eye area from the sun
Play
Water resistant everyday clean sunscreen
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- Ultra-hydrating sunscreen body oil that leaves skin glowing and protected.
