Uneekor— Empowering the obsessiveness of golfers

The Brief

Uneekor creates some of the most sophisticated and expertly crafted launch monitors in the world. As an engineer-led company, their meticulous approach to design produces technology that can improve any golfer’s game. Yet, two years after launch, the brand was struggling to make a connection between their engineering expertise and the ultra-driven golfers they were designing for. Uneekor tasked us with crafting a positioning and visual identity that felt as compelling as their industry-leading technology.

In order to create a credible strategy and story for Uneekor, we set out to find the emotional overlap between the brand’s engineering expertise and the aspirations of serious golfers. For all of their obvious differences, we found that they share something profound in common—obsession.

Brand Photography

The brand’s photo direction speaks to the idea of obsession through photography that zeroes in on the details of everything from a golfer’s grip to product features, while capturing an aspirational lifestyle.

Product renderings were created to hero the engineering expertise that makes Uneekor unique. The renderings also gave the Uneekor team a library of flexible assets to elevate the ecomm buying experience and to use across a wide range of touchpoints.

3D Renders

Brand Design

Using a dot grid built around Uneekor’s wordmark, the brand’s visual identity expresses a technical ethos without being too overt. The dot grid also functions as a container for content and a source of visual structure.

The project culminated in the development of a comprehensive brand guidelines document, capturing key strategy elements and outlining the design system’s structure, usage recommendations, and rules.

Next Project

WHOOP HQ—

The Physical Embodiment of “Always On”

Uneekor— Empowering the obsessiveness of golfers

Services

Brand Strategy

Visual Identity

3D Renders

Art Direction

Brand Design

The project culminated in the development of a comprehensive brand guidelines document, capturing key strategy elements and outlining the design system’s structure, usage recommendations, and rules.

The project culminated in the development of a comprehensive brand guidelines document, capturing key strategy elements and outlining the design system’s structure, usage recommendations, and rules.

The project culminated in the development of a comprehensive brand guidelines document, capturing key strategy elements and outlining the design system’s structure, usage recommendations, and rules.