Uneekor— Empowering the obsessiveness of golfers
Uneekor creates some of the most sophisticated and expertly crafted launch monitors in the world. As an engineer-led company, their meticulous approach to design produces technology that can improve any golfer’s game. Yet, two years after launch, the brand was struggling to make a connection between their engineering expertise and the ultra-driven golfers they were designing for. Uneekor tasked us with crafting a positioning and visual identity that felt as compelling as their industry-leading technology.
The brand’s photo direction speaks to the idea of obsession through photography that zeroes in on the details of everything from a golfer’s grip to product features, while capturing an aspirational lifestyle.
Product renderings were created to hero the engineering expertise that makes Uneekor unique. The renderings also gave the Uneekor team a library of flexible assets to elevate the ecomm buying experience and to use across a wide range of touchpoints.
Using a dot grid built around Uneekor’s wordmark, the brand’s visual identity expresses a technical ethos without being too overt. The dot grid also functions as a container for content and a source of visual structure.