Whoop— Designed to unlock human performance

WHOOP 4.0, designed by Aruliden, is the latest, most advanced 24/7 fitness and health wearable. The next generation of WHOOP helps members monitor their recovery, sleep, training, and health, with personalized recommendations. 33% smaller than its predecessor, WHOOP 4.0 is built with a new sensor array and algorithms for greater accuracy and designed with new features to optimize human performance.

Aruliden’s updated design for the 4.0 unlocks the ability to position the hardware on multiple spots throughout the body, working in conjunction with WHOOP Body, a new line of enhanced technical garments. The added option of multiple data collection points expands wearability, allowing members to wear WHOOP 4.0 on either the wrist, arm, torso, waist, or calf. WHOOP Body, featuring Any-Wear Technology redefines what wearables can be, combining cutting-edge technology with high-end performance fabrics.

The WHOOP experience across app and hardware enables seamless integration between physical product and digital platforms, providing its community with the opportunity to know what state their bodies are in. By harnessing an advanced data set to make better decisions, users can fine-tune their lifestyle, and improve their overall well-being, leading to a better, healthier, more informed overview of themselves. 

Our work with WHOOP has spanned industrial design, brand positioning, identity design and development of the user interface. We set out to develop a compelling brand expression that would connect with athletes across every touchpoint of the consumer experience. Collaborating with Martin Oberhauser, the developer behind UI at WHOOP, we created an authoritative visual language that exuded the brand’s elite voice.