Wisely—
Reengineering the Value of a Great Shave
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The Brief

Wisely is a Korean Direct-to-Consumer startup launched in 2018 to address the overpriced shaving market in South Korea. They came to Aruliden to redesign Wisely’s products, brand system, and packaging to create a differentiated experience and deliver a great shave at a fair price. The final result is a product ecosystem (razor, razor cover, blade refill pack) and packaging system that addresses common user challenges and creates a differentiated brand experience for Wisely.

  • Services

  • Industrial Design

  • Product Strategy

  • Product Development

  • Visual Identity

  • Digital Experience

  • Packaging

  • CMF Strategy

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The Wisely ecosystem consists of razor, razor cover, and blade refill pack.

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The Wisely razor mixes materials to achieve a balance of comfort, aesthetics, and affordability.

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Optimized for tight bathroom spaces and storage efficiency, the razor cover conceals and protects the blade while in storage or transit.

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The handle is designed to feel natural in your hand, make it easy to shave, and have an enduring product lifetime.

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The blade refill pack is a compact system that features a sliding cover that can be maneuvered with one hand, making replacing your blade incredibly simple.

Packaging
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To further communicate the premium quality of Wisely, the unboxing experience highlights the material story of German engineered razor blades.

Visual Identity
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Process
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Supergoop!—
The Sunny Side of SPF
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